Marlboro Behind Eraserheads Reunion Concert

It’s still unclear who the organizers and the “sole” sponsor of bringing back the Eraserheads back on stage.  Rumor has it that the company who’s sponsoring this much-awaited event in the Philippine music industry caters to the adult market – 18 and above.

That narrows down the list of possible sponsors to 3…

  1. liquor/alcohol brands
  2. cigarette brands
  3. condom brands

If it were an alcohol / liquor brand, it would definitely be San Miguel. However, we don’t see any tri-media advertisements relating to this event.  Moreover, there’s no alcohol-related big event culminating this August. Thus, we can say that San Miguel is not the sponsor.

It’s also unlikely that condom brands like Frenzy or Trust would pull this off.  Not to offend them, but I believe they have the least financial resources to pull this off compared to the other two.

Finally, if it’s gonna be a cigarette company, it will be Marlboro!  They definitely have the financial resources to pull off this kind of event. Just ask yourselves. How many of your friends smoke everyday? How many times a day? Compare that to how many bottles of beers your friends consume in a month? Compare that to the number of condoms your friends use? (Probably they don’t use condoms at all. Hehe.)

Moreover, Marlboro being a sponsor justifies why there’s no tri-media advertising for this event considering it’s the Eraserheads we’re talking about here.  Cigarette companies are now banned to advertise.  Hence, all the promotions are viral. Now if you go to the their website, you’ll notice the RED LIST

Since, cigarette companies can no longer advertise thru tri-media (TV, Radio, Print), they have to resort to more discreet ways of promoting their products. One classic way is thru mailing lists or e-newsletters.   Very effective because email lists are captured markets. Moreover, people who signed up to these lists are open to receive marketing / promotional information of the companies.  Old-school, but it works!

Niweis, I have just signed up for the Red List despite the fact that there’s no guarantee I’ll receive invitations to the Eraserheads concert nor a guarantee that Marlboro really is the sponsor.  They require your to scan your ID (front and back) and upload it upon submission of the registration form.

I pray that ALL Eraserheads fans get invites to this event. And for people who help spread the rumors like me. Hehe.

Eraserheads Reunion Concert
August 30, 2008
CCP Open Grounds

15 Replies to “Marlboro Behind Eraserheads Reunion Concert”

  1. on behalf of the circus mailing listers…thanks for this information. i too feel they (marlboro) might be responsible. anyway, we’ll cross the bridge when we get there…as long as the bridge is complete

    rody cornejo
    CEO, industrial Designer
    Footclan Industrial Designs

    Bassist, Lemonskrews
    Unofficial eraserheads cover band

  2. i wish i could get some tickets im trying to register on the red list…everyone who grew up in the 90’s era should love this….i love eheads since i was in 5th grade now im 23 danggggggg it….im one of those 10y.o. kids who wants to be mrs.ely buendia….

  3. Marlboro is not the sponsor of the concert but Philip Morris Phils. Mfg. Inc., the company that manufacture and markets Marlboro. It just so happened that they utilized the Marlboro web site because they’re the ones who owns it and also to lessen some administrative work in distributing the invitations.

  4. pls tell me how to get the ree ticket pls pls..im trying to register to red list but i dont have enough time to submit all the requirment pls help me.

  5. —-there’s no ticket in this REDLIST——
    MAKINIG KAYONG LAHAT…ANG REDLIST NA ITO AY ISANG WAY LAMANG MG MARLBORO PARA MAG ADVERTISE..HINDI DITO MAKUKUHA ANG TICKET..PANU YUNG MGA FAN NG E-HEADS NA UNDER 18YRS OLD?..YUNG MGA TAMBAY NA WALANG INTERNET AT HINDI MARUNONG MAG INTERNET? THEY ALSO DESERVE TO WATCH IT, KASI ISA SILA SA MGA TUMANGKILIK NG MUSIKANG PINOY AT DAHILAN KUNG BAKIT SUMIKAT ANG E-HEADS….ANG KONSYERTONG ITO AY PARA SA LAHAT..PUMUNTA NA LAMANG TAYO DUN AT MAG RAK EN ROLL….

    ANG TICKET AY NASA PUSO NG BAWAT ISA…..

    —DAHON

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